Camella: Building the Filipino Dream

February 9, 2012 § Leave a comment

Tuesday, 07 February 2012 18:56 Christine V. Tupaz


CAMELLA with 37 years of experience, is a trusted name in providing affordable housing in the Philippines. Since its inception in the 70’s under C&P Homes, Camella has expanded to 28 different provinces nationwide. It continues to be a beacon of hope for Filipinos—helping them fulfill their dreams of owning a home. More than constructing houses, the company creates the spaces where lives are lived. Where individuals shape their aspirations and families shape their futures. Camella’s firm belief is that it builds not just a house but a home—and as such, the creation of a perfect environment for families is top priority. Camella has always been committed to touching Filipino lives and helping achieve their dreams. Recently, Camella homebuyers shared their stories of how fulfilled they are in living out their dream in their dream home. Theirs are just some of the many heartwarming and inspiring experiences of more than 250,000 Camella homebuyers across the country. Anchoring at Cerritos—Jesus Emmanuel Guilas, master mariner Ten years of circling the globe as a tanker captain, Jesus Emmanuel Guilas set his anchor down at Camella’s Cerritos development in Daang Hari, Alabang, in April 2008, to locate his family permanently here and to prepare for the future of his children. Jesus and wife Ivymarie made sure their hard-earned money was spent well on a home that had a good and secure environment for their young children, seven-year-old twin boys Andrew Per and Per Mattheiu. It took the couple only one month to decide on making the purchase at Cerritos; though, Ivymarie relates, it took them six years to prepare for it. “Cerritos has a quiet neighborhood,” Ivymarie says, adding it is near all the conveniences of the city, yet far enough to be peaceful. “Tahimik at ligtas ang lugar namin [Our place is peaceful and safe],” she relates. “Simple lang pero elegante ang mga bahay dito (The houses here are simple yet elegant),” Ivymarie adds. Ivymarie considers Camella a big help to overseas Filipinos who take extra care in spending their hard-earned money. “Kaya malaking bagay na mayroong magandang lugar tulad ng Cerritos na hindi mo panghihinayangang paglaanan ng pera [Good thing there is Cerritos, which is a wise investment],” she says. Three of her friends have also bought homes in Camella upon her recommendation. According to Ivymarie, Vista Land gives immense support to overseas Filipinos through a very helpful sales team. “Madali silang lapitan at hingian ng tulong [They are friendly and approachable],” she says. The Guilases’ have purchased three units from Camella Cerritos Phase 2—one unit for the family and one each for their twins. They believe it is never too early to prepare for the future. Skipping Non-essentials—Nenita Jorquin, nursing aide-Camella Cebu She would skip her daily cup of imported brew to save up and live out her dream—to buy her very own house. Five homes in Cebu built by Camella were Nenita’s reward for working hard in a foreign land, initially as a nanny in Singapore for a year in 1993; then as hotel employee in Hong Kong for three years; and lastly as a nursing aide in the US in 2000. She bought her first home from Camella in Talisay in 1993, when she could only afford to buy a small unit with her Nanny’s wages. “Tingin ko’y maluwang ang bahay, at maganda pa ang presyo [The unit looked spacious and it was affordable],” Nenita explained that the monthly payments were affordable, which was a big help to an OFW like her. “Hindi mayabang ang dating pero lahat ng kailangan mo nandiyan lang [Our place is modest, yet everything you need is within reach],” she said. “Nagtiwala silang makakabayad ako [They trusted that I could make the monthly payments],” she said. A home under the sun—Sayreville ‘Bing’ Orcullo Harris-Solariega, Davao City Like many other brave Filipinos, Sayreville “Bing” Orcullo Harris, a single mother, tried her luck as an OFW based in Qatar and Saudi Arabia. She worked as a private nanny for seven years in the 1990s to support her family and her then young children, Marc Anthony and Kathleen. But fate had been kind to the young and adventurous Negrense. She met Australian Peter Harris, who was an engineer and oil company executive in Qatar. He was smitten by her charm. Bing saw and admired in Peter the same qualities she had: sincerity, courage and persistence. Now as Mrs. Bing Harris, she exudes the warmth of a woman fulfilled. She is presently a businesswoman, managing a travel agency and a small-scale gold mining business. Peter, is an Engineering Consultant for Petronas-Malaysia. He stays in their Solariega abode during his yearly vacation. Bing, who was born in Dumaguete City in extremely humble conditions and dared to brave foreign shores to find her place under the sun, found her sweet home. “I immediately fell in love with the place,” she said. Solariega—coined from the word “Sola”—is a sun-blessed Mediterranean-inspired community of postcard pretty houses, quaint terracotta colored walls, stucco tile roofs, with picture windows and balconies around landscaped gardens. Bing wanted to move from Cotabato and “walked into” Solariega. She saw the peace and beauty of the community, “I suddenly felt at home,” she exclaimed. She immediately felt that Solariega was the right place for her family, which now includes their son Joshua. “With the love and memories we have built in our home, I will stay in Solariega forever,” Bing said. One of the first Camella homeowners—Ernie and Belen Celestino The Celestinos looked back to their early married life and recounted their first step toward their future. In the ‘70s, Ernie and Belen Celestino worked at San Miguel Corp. (SMC) where Belen was part of the accounting department and Ernie was a salesman. As employees, they had the opportunity to avail themselves of several benefits not only for themselves but also for their family. Belen narrated that they first wanted to purchase a lot, as they felt that they did not have the time to get into the details of building a house. It was in 1978 when they began to look for one. The couple went to various cities in the Metro but it was at Camella in Las Piñas where they felt at home. Apart from having a peaceful environment, it was the hassle-free relationship that they experienced that made them decide on Camella. Thing even went more smoothly as the couple hired Camella to construct their house. Their home was finished in 1980 and they immediately moved-in. Camella provided additional help in refining and maintaining the Celestino home in the first few years of their stay. Today, the same house has become witness to the various changes in the Celestinos’ family life. Camille, their eldest child, is a doctor and is currently a radiologist at the National Kidney Institute. Ernesto, their second child, is a banking professional. The youngest son, Francis, is studying a multimedia course at the De La Salle-College of Saint Benilde. After they retired from SMC, the couple decided to enter into entrepreneurial and educational endeavors. Belen pursued an MBA degree at the Polytechnic University of the Philippines (PUP). She concurrently conducts integral review classes for Certified Public Accountants and teaches cost accounting at the Dr. Filemon C. Aguilar Memorial College in Las Piñas. Ernie manages their “bread house” located just in front of their home. Well-maintained and secure are descriptions for the Celestinos’ haven. Many transportation options are available near their home. Caring for the homeowners is apparent through the different activities that the Camella Homeowners’ Association conducts. With their positive experience in Camella Las Piñas, the Celestinos are contemplating on purchasing another Camella property—particularly in Cebu where Belen hails from. Their beautiful family in their pristine house is a testament to the fact that the Celestinos found the perfect place to live and raise their children in Camella. Camella’s promise Camella will continue to put the Philippines under one roof, especially going where families of overseas workers are. This is its own way of paying tribute to the country’s modern-day heroes. Camella understands their need to provide their families a peaceful and safe community while they are away from their loved ones. In the heart of the homebuyer, Camella is the fulfillment of hopes and dreams, where life is lived each moment, each day. Here, the husband and wife come home to this haven, and raise their children in comfort, love and security. Here, they recharge, revitalize and thrive. Here, they develop relations that last a lifetime. Here, they commune with nature and appreciate its blessings. Here, they build lasting memories. Here, they belong to communities. These are what make Camella the home brand of choice for the Filipino family. Camella have re-defined home development in the Philippines. After 37 years, its communities are now the benchmark for master-planned subdivisions and are known for expanding the boundaries of what comprise an ideal home for the Filipino. The themed homes and communities are exacting and true to each motif. Beyond the authenticity, Camella’s homes feature outstanding aesthetic design and quality, and are blueprinted with a fully-honed ability to maximize space, melding absolute functionality, practicality and artistry—dreams that have been turned into reality. Visit for more information or call 584-1182 or 0917-857-6494 for Direct Marketing; 531-3486 loc. 101 (Camella North Luzon Main office); 772-1096 (Camella Mega Manila-Alabang office); (032) 234-6034 (Camella Cebu); and (082) 222-0963 (Camella Davao).


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