Camella eyes more development projects

February 9, 2012 § Leave a comment

By Nelson C. Bagaforo

Friday, January 20, 2012


CAMELLA, a subsidiary of the country’s top developer Vista Land and Lifescapes Inc., is eyeing more areas in Davao City for its residential development projects which are on the pipeline for 2012.

Camella Davao is also bent on speeding development projects being undertaken in the city as it seeks to dominate the real estate market this year.

“Our direction this year is geared towards domination,” Marlon Escalicas, Camella Davao general manager, told Sun.Star Davao in an interview.

Encouraged by its remarkable performance in 2012 and the booming real estate industry in the city, Camella Davao is set to launch this year two more horizontal projects in the northern and southern part of the city.

“We already have the approval of the budget for these new projects. That’s how confident we are in the Davao market,” Escalicas said.

Each development project costs at least P500 million.

Escalicas said they are looking at some available locations for these new projects, “it’s just a matter of choosing really where.”

“We remain bullish on the economy of the city. In fact, in 2011, we really soared high,” he said, adding that there is still an untapped market, particularly in Davao Region, for horizontal residential projects.

“We will continue to provide communities in this part of the country where homeowners are provided with modern day living space anchored on comfort and privacy. That’s what Camella is known for,” he said.

Although he refused to provide figures, Escalicas said they have posted a record 70 percent growth in 2011, making Camella Davao on top among regions in the country where the company operates, including Cebu, Bacolod, Iloilo and Dagupan.

Ongoing projects being undertaken by Camella Davao are Cerritos in Mintal, Davao City; Camella Tagum and Camella’s first vertical project outside Metro Manila, the Camella Northpoint on J.P. Laurel Avenue in Bajada, which recently broke grounds for its fourth building.

“If the fourth building is as successful as the second and third buildings, we might as well launch the fifth building before the year ends,” Escalicas said.

Five 10-storey condominium buildings are to be constructed at Camella Northpoint. Condo units at its first building have been turned over to buyers last year. Both the second and third buildings are set to be completed this year, whose units are already sold out.

For Cerritos, Escalicas said construction of houses are also to be completed in the second half of 2012 and “we are expecting a lot of movements by then.”

“We see homeowners to start moving in by the start of the second quarter. Cerritos will become a community by then. That’s how fast we can do as our direction for this year is to move towards domination,” Escalicas confidently said.


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