Camella launches Dumaguete project

February 9, 2012 § Leave a comment

CAMELLA HOMES, a subsidiary of Vista Land and Lifescapes Inc., launched on Saturday its project in Dumaguete City, Negros Oriental.

Camella Homes division head for Visayas and Mindanao Leni Luya said the Dumaguete expansion is part of the company’s thrust to cover as many provinces as they can.

Camella Dumaguete is a 3.5 hectare residential development in Palinpinon Road, Barangay Candau-ay, Dumaguete City. The company said the project is its 21st project since its expansion into provincial areas and the sixth project in Visayas.

Camella Dumaguete offers two-storey Italian-inspired homes with a minimum lot area ranging from 88 square meters (sqm) to 132 sqm. The development, which will have 148 units, has prices ranging from P1.3 million to P4.5 million.

OFW market

Luya said they hope to attract overseas Filipino workers, tourists and locals to buy their units. In most of their developments, Luya reported that the OFW market make up more than 50 percent of buyers.

Most analysts expect real estate sales to OFWs to remain strong this year. In 2010, the Bangko Sentral (BSP) expected remittances to breach the $18 billion mark. The figure is projected to grow another eight percent in 2011.

Luya said that aside from the residential component, Camella Dumaguete will also have a commercial component to cater to the needs of its residents.

Camella Dumaguete general manager Joseph Sison said the entry of Camella in Dumaguete was prompted by the city’s thriving local economy.

“The entry of the business process outsourcing (BPO) companies here has become the driving force in stirring up the local economy. With the rapid growth in employment and the increase in its population, we are confident that its residential requirement will also keep growing,” Sison said.

He said the city’s four universities – Siliman University, Foundation University, St. Paul’s University and Negros Oriental State University – have attracted large BPO companies such as Teletech, Qualfon, SPI Global and Ventus.

Dumaguete City Mayor Manuel Sagarbarria reported that the city, which is described as the motorcycle capital of the country, has a population of 133,000. But the number, he said, grows by 300,000 to 350,000 in daytime, with the influx of workers and students from the suburbs.

He said Camella is the first national player to do land development in the city. He said Dumaguete is a good place for investment and retirement destination.

Vista Land is the holding company of five business units, Brittany, Crown Asia, Camella Homes, Communities Philippines and its condominium development subsidiary, Vista Residences.


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