Camella lights up projects: More than just a festive flair

February 9, 2012 § Leave a comment

MONDAY, 19 DECEMBER 2011 05:44

by Greg Deligero

At around seven o’ clock in the evening of last December 8, Camella Davao lit up two of its landmark developments in Davao City and one in Tagum City.

But the grand simultaneous lighting at Camella Northpoint on JP Laurel, Camella Cerritos in Mintal,  and Camella Tagum was more than just a Christmas decor.
For Marlon B. Escalicas, Camella Davao general manager, the festive flair was more symbolic of the role of Camella in the entire landscape of property development: a “guiding light” in making breakthroughs and innovations in building communities.
“We want to manifest our presence in bringing light, both figurative and literal, in setting direction to our communities in building decent homes for the families,” he said.
In setting direction for Davao City’s development, Escalicas said Camella Davao will jump start a mall at Camella Cerritos in Mintal to spread out the development outside the central business district area. “Hopefully, it will stir the development in the third district. The people there need not to come down to downtown to do shopping. In effect, we will also help lessen the traffic in the downtown,” he said.
“We give prime consideration to the welfare of the community. We want our communities to be self-sustaining. We want to build communities. That is why we sell house and lot. If we only sell lots, it will be susceptible to the land speculators who will just left the property idle until its value becomes higher and higher. There will be no community to speak of,” Escalicas added.
At the Camella Northpoint on JP Laurel, Escalicas said a commercial complex will also be developed within the 2.8-hectare property.
“We will allot around 8,000 square meters for the commercial complex which will feature a French fine dine restaurant, condotel, spa and wellness amenities,” he said.
Escalicas said Camella is set to open, among its locators, famous high-end brands that wellness shops will cater to the residents of the project. “We want them to experience the best in living within the community, “he said.
Within the commercial complex, Escalicas said the group of Antonio R. Floirendo Jr. of the Anflo Investment and Management Corp. is sprucing up the old mansion, the so-called “iconic white house,” within the property to turn it into a French fine-dining restaurant.
The mansion was owned by a Scotsman who died without  heirs.
Anflo officials earlier said the company is finalizing the specifics of the restaurant as they are also renovating the restaurant in their Pearl Farm which will be a Spanish-themed one.
Escalicas said the company has also started its third building as those who have bought units in the first buildings have already relocated there while units in the second building are almost all sold.
At the Northpoint project, Camella has spent about P2 million just for planting Caribbean pine trees as the company is making it a “pine tree estate in the city.”
“We want to promote the condominium as if you are not living in a building, within the four corners of the room. We want them to feel they are in a community with a clean and breathtaking environment,” he said.

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