Camella sets new projects this year

February 9, 2012 § Leave a comment

Monday, January 17, 2011

SHOWING its bullish outlook for the condo market in Davao City this year, Camella Communities is already drawing up plans to launch the third tower of its landmark condo development in the city — the Camella Northpoint.

Banking on the success of Northpoint’s first two buildings, Manchester and Birmingham, Camella is set to unveil its third condo building to complement the existing mid-rise towers that will soon see the move-in of its residents.

Spurred by the ongoing demand for Northpoint, Camella is set to launch yet another tower later this year. These third and fourth buildings will answer the clamor for more Northpoint units and its unequalled living proposition, making it the most-sought after condo community in the city.

“With the thriving commercial development in Davao’s northern economic hub where Northpoint is located, Camella is intent to keep its position of leadership in making the real estate industry one of the city’s economic drivers,” Marlon Nino B. Escalicas, Camella Communities Davao general manager, said.

Escalicas noted that as Davao’s business and commercial trade continue to boom, more and more people prefer to reside in proximity to where the action is, making compact developments like condominium communities the best alternative for a residential location.

Beyond the premium address that Northpoint gives its residents, it also boasts of a commercial development within its property, aimed to give its homeowners a completely satisfying lifestyle. Escalicas revealed that long-term development plans of its commercial area are already in the pipeline.

With this development, Northpoint bolsters its appeal as an events destination, where entertainment, social and cultural events take place. It successfully staged last year the fully choreographed concert, The Manila Sound Project, featuring the country’s pioneers of the Manila Sound genre. Other events held in Northpoint since it opened were a photography seminar, bazaars, mini-concerts, Halloween parties, and other social and private affairs.

Not content with the P2 million worth of all-weather imported Caribbean pine trees currently growing within Northpoint’s property, Camella is set to pursue its further greening by allotting another P2 million worth of more pine trees to achieve its goal of making it a pine grove within the heart of the city – a feature that only Northpoint has.

All these expansion projects are part of Camella’s master plan to take the bull by its horn this year, to mirror their aggressive position last year in the real estate industry. Escalicas said that 2011 is an even better year, with Camella undertaking bigger and bolder plans in Davao.

“Camella is bolder than ever, dogged in its pursuit to continue to lead the industry with our exceptional and massive developments and expansions. We have more exciting ventures up our sleeves, and look forward to expanding our sales network to cater to our growing clientele,” Escalicas said.

A subsidiary of Vista Land & Lifescapes, the country’s largest homebuilder, Camella is set to reveal more plans for the year in the months to come. To better serve their buyers, Camella has moved to a new office location at 2/F Delgar Building (in front of Camella Northpoint), JP Laurel Ave. Davao City, with contact numbers (082) 222-0963, (082) 222-5221, (082) 222-5223 (telefax) and 0917-8576572.

Published in the Sun.Star Davao newspaper on January 18, 2011.



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