Camella leads with regional expansion

February 12, 2012 § Leave a comment

June 30, 2011, 2:22am

MANILA, Philippines — Leading housing brand Camella recently launched a strategic expansion program strengthening its dominant position in the real estate industry in Metro Manila and across the regions. A member of the country’s largest homebuilder, Vista Land & Lifescapes, Camella embarked on 16 new development projects in key locations nationwide within the next 12 months.


Maribeth C. Tolentino, Camella president, revealed ventures and partnerships that will generate growth aimed at exceeding last year’s success.


“We are setting the trend for innovation as we build and expand in ways never seen before – Camella takes on 2011 unimpeded as we tirelessly fulfill our commitment to provide every Filipino family the opportunity of home ownership,” she said.


Camella was received by the Ilocanos when it recently opened its Laoag property – the first stop of its national expansion campaign. It plans to grow within Ilocos Norte while preparing to launch in Ilocos Sur, La Union, Nueva Ecija, Bataan, Pampanga, Bulacan, Batangas, Quezon Province, Bicol, Davao, Butuan, Agusan del Sur and Zamboanga.


Every community is composed of well-built homes with prices ranging from P1.2 to P3.5 million. The developer has various flagship developments with available house-and-lot packages – from bungalows to townhouses, duplexes to single-detached, two-story homes.


Whether one aspires for an extended family home, a start-up townhome, or a long-term home investment, homebuyers can be assured of contemporary design, and accessibility to major shopping areas, malls, hospitals, churches, schools and universities, as well as work and business hubs.


Properties feature spacious clubhouse that serves as venue for intimate gatherings and grand reunions. Recreational amenities include swimming pools for adults and children, pocket parks and gardens, playground and sports facilities like basketball court are commonly found within the project.


The communities of Camella are located near vital destinations such as malls, hospitals, schools and churches. The gated communities feature round-the-clock security and efficient property management that the developer’s projects have always been known for.


“The demand for quality built homes and communities in the regions, mostly for returning OFW’s and their families, continue to be our inspiration to build more homes and expand into more growth areas,” Tolentino said.

Camella, founded in 1977, has built over 250,000 homes and has a strong presence in 21 provinces and 48 cities and municipalities, while expanding to other regions in Luzon, Visayas and Mindanao.


Manila Bulletin



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