Vista Land to double residential subdivision project
February 18, 2012 § Leave a comment
Published : Monday, January 30, 2012
Written by : KRISTA ANGELA M. MONTEALEGRE
VISTA Land & Lifescapes Inc. said it would double its horizontal project launches this year as the company expands to new markets to cater to overseas Filipino workers.
In a statement, the Villar-led property developer said that it would roll out 32 residential subdivision projects nationwide this year with a total project value of P32 billion. Last year, Vista Land launched 23 projects worth a total of P21 billion, 16 of which are horizontal projects.
The firm expanded in eight new areas for the year.“Demand for our house and lot packages is very strong since studies have shown the Vista Land brands, including Camella, remain the most preferred by home buyers,” Manuel Paolo Villar, Vista Land president and chief executive said.
“Thus, we are strengthening our presence in existing areas while expanding our reach further by entering new markets,” Villar added.
To keep up with brisk sales of its house and lot offerings, Vista Land will open 20 expansion projects from existing areas nationwide. It will also launch horizontal developments in 12 new areas to service the demand for affordable housing.
Vista Land’s expansion in the provinces is driven by the presence of OFWs in these areas, who intend to buy homes for their families there.
“OFWs continue to be Vista Land’s strongest market and we intend to further cement our reputation as the runaway leader in this segment,” he said.