Vista Land’s Camella top residential builder in the provinces

February 18, 2012 § Leave a comment

May 30, 2010, 10:50am

Publicly listed Vista Land and Lifescapes is allocating major resources in the provinces, particularly in Batangas, to cater to the strong demand for housing facilities.

Camella Homes President Beth Tolentino said that Batangas province is now a major focus of activity for Vista Land, where its subsidiary Camella Homes is the leading home developer. Camella has no less than five Batangas projects simultaneously in full swing. Along with Cavite and Laguna, Batangas is one of the fastest growing residential hubs outside the metropolis.

“As a brand under Vista Land, Camella has the largest number of residential projects all over the Philippines, with a total of 77 developments in 19 provinces as of March 2010. The mission of Vista Land, and Camella in particular, is to serve the country’s housing needs with quality home that offer solid value,” Tolentino said.

“We recognized early on that the demand for homes, driven by OFWs and other Filipinos looking for alternatives outside Metro Manila, would become a major trend. Looking forward has enabled Camella to become the top residential developer in the provinces, with Batangas as a prime example,” Tolentino said.

Tolentino said that Camella’s five developments in Batangas comprising a total of 2,174 hew homes covering a total land area of 74 hectares have been valued at P4.6 billion. Prices for these new housing units range from P0.8 million to P7.1 million.

Tolentino said these new housing projects would cater to the housing needs of the province’s two million population, making it the country’s seventh most densely populated province.

The Camella projects would serve the needs of Batangueños for more contemporary homes and communities in a familiar setting, as well Metro Manila-based residents who are scouting to own a weekend property and retirees seeking a restful and tranquil environment with up-to-date amenities and conveniences.

Only one and a half hours away from Metro Manila, Batangas with its rich history and thriving agro-industrial sector is a popular destination for metropolitan residents. Lush and sprawling, the province abounds with a range of produce including seafood, as well as beaches, highland areas and mountains. The province is spared much of the noise, crowding, and pollution common to city living.

“Each Camella home and community in Batangas is built with the same expert space planning and offers amenities for security, comfort and leisure that all our projects are known for,” Tolentino said.


Manila Bulletin


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