Vista Land establishes new plans for emerging markets

May 5, 2012 § Leave a comment


Apr 04, 2012

Vista Land is expanding their already prominent developments with plans for a housing community in Manila.

Vista Land & Lifescapes Inc. of Manila is making more progression in the development market and has maintained a strong presence in both metro Manila and provinces outside the main hub.

According to ABS-CBN News, the Villar-led firm’s flagship brand Camella is present in 28 provinces and 56 cities and municipalities. The company’s President Jerylle Luz C. Quismundo said there is no stopping the company from slowing down.

“As the runaway leader in horizontal housing,”  said Quismundo. “We intend to further cement our hold in this market with the country-wide expansion.”

Camella is Vista Land’s subsidary catering to the mid-market segment and has built more than 250,000 homes in the past 36 years. It is also expanding in IIocos Sur and Palawan. It plans to put up an 11-hectare Camella Candon project on McArthur National Highway. This development is expected to expand further in the suburbs of Candon.

Development for Camella Puerto Princesa in the south will target overseas Filipino workers (OFWs), their families, as well as retirees.  This will be an eight-hectare project in bray. Bancao, which is being developed into house-and-lot packages that will carry three of the developer’s housing designs. Floor areas will range from 40 square meters (sq.m)to 179 sq.m.

This will be the 56th city with a Vista Land development. The Princesa will have a Caribbean-theme gated community with amenities such as clubhouses, basketball court, and shuttled area.

Quismundo said the expansion of Camella into these geographical locations, particularly in Puerto Princesa, is anchored on the strength of its OFW market.

“The majority of our homebuyers are OFWs who have witnessed and experienced living in world-class communities in [other] countries,” Quismundo said. “Most of them wish to bring the same quality and standard in their hometowns and their very own homes. And since a good number of our OFWs hail from the provinces, there is strong preference for house and lot in their hometown or province of origin which they intend to live-in with their families.”

Vista Land has allocated a capital expenditure 45 per cent higher than last year’s budget. The expansion outside the major urban centers gives Camella the chance to further progress throughout the community.


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