Vista Land forecast 25% increase in revenues from reservations

May 5, 2012 § Leave a comment

03-Apr-12, 8:00 PM | Karen Martinez,

MANILA, Philippines – The listed property firm of Senator Manuel Villar’s family sees revenues from reservations rising a fourth this year.

In a statement, Vista Land & Lifescapes Inc. said it forecast reservation revcenues of P30 billion, higher than the P24-billion target in 2011.

The real estate developer has set aside P15 billin in capital expenditures to launch 32 subdivision and eight condominium projects. These projects are worth a combined P42 billion.

Vista Land is banking on its Camella brand to expand its overseas Filipino worker clientele outside Metro Manila, with a foothold in 28 provinces and 56 cities and municipalities.

“And since a good number of our OFWs hail from the provinces, there is strong preference for house and lot in their hometown or province of origin which they intend to live in with their families,” said Jerylle Luz Quismundo, Camella president.

“As the runaway leader in horizontal housing, we intend to further cement our hold in this market with the country-wide expansion,” she said.

One such project is the Camella Candon, an 11-hectare master-planned development in Candon City, Ilocos Sur that had generated new investments worth P104 million as of August 2010.

Another project is the Camella Puerto Princesa, an eight-hectare project in Barangay Bancao that offer house-and-lot unit with floor areas of 40 to 179 square meters, priced at P1 to P4.7 million.


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