Vista Land sees sales hitting P30b this year

May 5, 2012 § Leave a comment

Posted April 3rd, 2012 by Jenniffer B. Austria & filed under Business.

Vista Land and Lifescape Inc., the property company owned by the family of Senator Manuel Villar, aims to book reservation sales of P30 billion this year, up 7 percent from a P28-billion goal in 2011, as the company focuses on launching affordable house and lot projects in the provinces.

Vista Land  said in a statement that it, through flagship brand Camella, had lined up several projects in Ilocos Sur and Puerto Princesa, Palawan.

Camella president Jerylle Luz Quismundo said it would bank on the market for migrant Filipino workers for the provincial expansion.

Quismundo said migrant workers had experienced living in world-class communities  wanted to bring the same quality standards in their hometowns.

“And since a good number of our OFWs hail from the provinces, there is strong preference for house and lot in their hometown or province of origin which they intend to live in with their families. As the runaway leader in horizontal housing, we intend to further cement our hold in this market with the countrywide expansion,” Quismundo said.

Quismundo said Camella would make it easy for prospective homeowners to acquire Camella homes by providing options for low to mid-market segments at various price points.

Camella has established strong presence in 28 provinces and 56 cities and municipalities. It has built over 250,000 homes in the past 36 years, unmatched in the horizontal housing segment. It also maintains a strong presence in Metro Manila.

In Ilocos Sur, Camella is offering an 11-hectare master-planned development project called Camella Candon.

In Palawan, the company is developing an eight-hectare project called Camella Puerto Princesa. The project, which aims to attract the migrant workers’ market and the retirees, offers house-and-lot packages with floor areas ranging from 40 square meters to 179 sq. m.

(Published in the Manila Standard Today newspaper on /2012/April/4)



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