Villar Enters Cebu Real Estate

February 15, 2013 § Leave a comment



Banking on the continued bullishness in Cebu’s real estate industry, Vista Land and Lifescapes Inc. (Vista Land) of the Villar Group of Companies is set to invest more than P1-billion worth of investments for Cebu this year.

In a statement, Vista Land announced the capital expenditure this year is a big jump from last year’s P800 million.

These investments take into account a heightened expansion program, new residential projects, additional and improved amenities and commercial developments, the company said in a press statement.

This year, Vista Land, through its Camella brand, will implement another round of expansion in areas not covered yet by the company.

In Cebu, more projects are eyed in the northern part of the province, particularly the towns of Liloan and Consolacion. Building of infrastructure and additional amenities in its various developments will also be a major thrust this year.

Azienda Roma, an enclave within the masterppanned community of Azienda in Talisay City, is set to build commercial spaces for offices and clinics, banks, grocery stores, restaurants, convenience stores, pharmacy, bakery, laundry and other services, to make daily living convenient for its residents.

Two of Vista Land’s well-known brands are currently operating in Cebu — Camella and Crown Asia, the pioneer in designer-themed residences. Camella has property developments situated in Carcar, Talisay, Talamban and Mactan, Cebu.

Crown Asia is proud to be in Pasadena in Guadalupe and Riverdale in Talamban.

In the last two years alone Vista Land opened and expanded in Cavite, Batangas, Quezon, Legazpi, Palawan, Bohol, Tacloban, Dumaguete, Butuan, Ozamiz, Pagadian, Tagum City, Laoag, Vigan, Cagayan, Cabanatuan, Pampanga, Bulacan, nearly covering the country by end of 2012.

Camella is the brand catering to the mid-market segment of Vista Land. In a 2011 study by Colliers International Research, Vista Land stood out as the leader in Philippine residential real estate development with a total of 18,422 houses, houses and lots and condominiums sold out in that year alone.

Earlier, Vista Land President Manny Villar revealed that in their next five years, he said that they are about to put up 50-60 malls nationwide and they will be called “Camella Malls”.

“Our stand is different. We want to bring lifestyle closer to homes. Yung mall na ang pupunta sa mga tao. The concept of Camella is complete. May simbahan, may shoping area, may school at maraming amenities,” Villar said.


Manila Bulletin


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