Camella, building the country

February 20, 2013 § Leave a comment

In three powerful words, Camella’s brand tagline has encapsulated more than what it represents, more than its reason for existence; it is also a statement of the group’s vision and its mission, and a glimpse into what the brand plans for its future…

With 38 years and counting, Camella has built over 250,000 homes to date and have retained a powerful presence in Mega Manila and 31 key provinces as well in 63 cities and municipalities. It is a story about the desire to build a home for every Filipino. To deservedly reward the hard work and perseverance of the Filipino family man. To give young families a place of their own where they can grow their dreams and tomorrows.

It is also a story of evolution, from building some of the country’s finest and most desired communities to today, building cities.

It’s all part of the master plan. The Camella Masterplan describes residential communities that are more than a composite of homes, streets, parks, and playgrounds. Camella believes that communities should bring whatever its families need within easy reach. Thus, each community is ideally located with immediate access to institutions like schools, hospitals, churches, transport hubs, and places of leisure. But the group has taken this a step further and exploded that strategy by bringing the institutions right into the communities.  Now, when Camella builds, it also builds churches, schools and commercial centers. By creating properties that are essentially self-contained, it is creating virtual cities.

To Camella, the master plan of every single community it builds, in every single location it selects, is a sacred, living blueprint that incorporates not only what the group intends to build, but what it intends to accomplish ¬– to build cities, since a country is often known by its cities, like how Paris is for France, Tokyo is for Japan, and New York is for the USA. By building communities where they are needed, and by creating the foundations for tomorrow’s cities, Camella is building the country.

Beyond creating self-contained communities, Camella developments have become a “mark of progress” and signs of growth and expansion across the country. Roads get better, commercial developments crop up, transport increases, and possibilities become endless. Lives improve, dreams become bigger, needs diversify and growth becomes inevitable.

Throughout history, this is exactly how the great cities of the world came to be.  A germ, a seed, set growth in motion. A few homes built along a river evolve into a great city. A town along a roadway becomes a metropolis.  A community is designed for the future and built to respond to what is needed today, and what will be needed tomorrow ¬– and slowly, and surely, a country will be built better.

“Camella. Building the Country,” speaks of more than what the brand is all about, it speaks of what the brand promises to do.  Visit its office at 116 Gorordo Ave., Cebu City for inquiries.


Sun.Star Cebu, Feb. 20. 2013


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