Villar Enters Cebu Real Estate

February 15, 2013 § Leave a comment

By MALOU M. MOZO

CEBU CITY, Cebu

Banking on the continued bullishness in Cebu’s real estate industry, Vista Land and Lifescapes Inc. (Vista Land) of the Villar Group of Companies is set to invest more than P1-billion worth of investments for Cebu this year.

In a statement, Vista Land announced the capital expenditure this year is a big jump from last year’s P800 million.

These investments take into account a heightened expansion program, new residential projects, additional and improved amenities and commercial developments, the company said in a press statement.

This year, Vista Land, through its Camella brand, will implement another round of expansion in areas not covered yet by the company.

In Cebu, more projects are eyed in the northern part of the province, particularly the towns of Liloan and Consolacion. Building of infrastructure and additional amenities in its various developments will also be a major thrust this year.

Azienda Roma, an enclave within the masterppanned community of Azienda in Talisay City, is set to build commercial spaces for offices and clinics, banks, grocery stores, restaurants, convenience stores, pharmacy, bakery, laundry and other services, to make daily living convenient for its residents.

Two of Vista Land’s well-known brands are currently operating in Cebu — Camella and Crown Asia, the pioneer in designer-themed residences. Camella has property developments situated in Carcar, Talisay, Talamban and Mactan, Cebu.

Crown Asia is proud to be in Pasadena in Guadalupe and Riverdale in Talamban.

In the last two years alone Vista Land opened and expanded in Cavite, Batangas, Quezon, Legazpi, Palawan, Bohol, Tacloban, Dumaguete, Butuan, Ozamiz, Pagadian, Tagum City, Laoag, Vigan, Cagayan, Cabanatuan, Pampanga, Bulacan, nearly covering the country by end of 2012.

Camella is the brand catering to the mid-market segment of Vista Land. In a 2011 study by Colliers International Research, Vista Land stood out as the leader in Philippine residential real estate development with a total of 18,422 houses, houses and lots and condominiums sold out in that year alone.

Earlier, Vista Land President Manny Villar revealed that in their next five years, he said that they are about to put up 50-60 malls nationwide and they will be called “Camella Malls”.

“Our stand is different. We want to bring lifestyle closer to homes. Yung mall na ang pupunta sa mga tao. The concept of Camella is complete. May simbahan, may shoping area, may school at maraming amenities,” Villar said.

 

Manila Bulletin

www.camella.com.ph

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Camella to start building community malls in Cebu

March 10, 2012 § Leave a comment

By PNA and U.S. News Agency / Asian

Vista Land, developer of Camella Homes, is setting its sights on building community malls in Cebu, Sen. Manuel Villar said.

Sen. Villar, Vista Land founder who visited Cebu recently, said they were ready to build their own brand of Camella Malls in areas where they have built communities.

One of these malls will be the Camella Plaza in Talisay City, he said.

Villar said that after 21 years in Cebu, they wanted to make it known that they had accomplished a lot since they first began.

He said his company had kept a low profile in Cebu for several years.

“We want this year to be memorable. We want a big bang. Everything we have done, it has to be known. We intend to blaze trails again,” he said.

Villar said that although they had sales revenues that were much higher than other developers, not many people knew it because they don’t make enough announcements.

He said he felt that they owed it to their stakeholders to be proud of their accomplishments and to “start bragging.”

Camella Plaza, which sits on a one-hectare property, will be a 6,000-square meter commercial area with a department store, supermarket and other concessionaires.

He said they have been planning the construction of the mall for a long time but it was only recently that they decided to finally start the project.

“Anytime soon, we will start construction. We will be very aggressive in the next two years,” he said.

Villar said their malls would not be imposing structures because these are designed to complement the communities they had built.

He said that sometimes, people did not want to park in a large parking lot and walk inside a big building just to grab a bite to eat at their favorite fast food outlet.

While they have completed plans for Camella Plaza in Talisay City, Villar said the areas of Talamban and Mactan were “good candidates” for areas that could use strip malls that they had in mind.

He said that just like in Manila, Cebu would see more people moving to the suburbs and that community centers that they were planning were ideal for such areas.

He said that the concept they had in mind were complete with amenities that a community needed, such as a shopping area, schools and churches.

Aside from these plans, Villar said they were returning to their old developments because he wanted to improve them.

He vowed a year-long celebration in Cebu and assured that Cebuanos would feel and see physical developments in all of their projects.

Camella’s first project in Cebu was in Lapu-Lapu City in June 1991.

It has developments in Mactan, Talamban and Guadalupe in Cebu City, Talisay City and Carcar City.

 

www.camella.com.ph

Camella diversifies to develop condos, malls

March 10, 2012 § Leave a comment

By Grace Melanie I. Lacamiento (The Freeman) Updated March 05, 2012 12:00 AM

 

CEBU, Philippines – To mark its 21st year in the real estate industry, Camella intends to diversify its business into developing condominiums and malls this year.

“This is our 21st year. Camella has to be known with a big bang. We already have housing projects and memorial parks. Now, we are going to condominiums and malls this year. We are going to be bigger in Cebu,” Camella founder, Senator Manuel “Manny” Villar Jr. said.

He added that for them to have complete coverage in Cebu, they are looking forward for more Camella projects in the northern part of the province such as Liloan and Consolacion.

Camella commercial area is about to open in Azienda Talisay to be called the Camella Plaza, a 1-hectare property which shall feature a supermarket, restaurants and community conveniences.

Villar said construction will start anytime soon and at the same time, refers Talamban and Mactan as good candidates for malls in Cebu.

In their next five years, he said that they are about to put up 50-60 malls nationwide and they will be called “Camella Malls”.

“Our stand is different. We want to bring lifestyle closer to homes. Yung mall na ang pupunta sa mga tao. The concept of Camella is complete. May simbahan, may shoping area, may school at maraming amenities,” Villar said.

Camella Homes will also have new phases in Batangas, Palawan, Baguio and other parts of the Philippines.

“In the last ten years, we are transformed to be something completely different with improved quality development which has increased significantly. We will be covering the entire country by the year ends. We are very aggressive and we are continuing in the next years. Camella Homes is a world-class housing company which has the biggest number of units and it’s time to let the people know that we are,” Villar expressed.

The senator also described Camella as a soft, female sound which is attractive to the feminine sector and his Spanish – Italian inspired houses as a sign of romance in an affordable price and value for money.

“We don’t sell houses, we sell romance,” he said.

Camella’s first community project outside Metro Manila was introduced in Cebu when it opened its first project in June 1991– Vista Bella in Mactan.

Villar admitted that Cebu is a difficult province for their projects but the people in it makes everything possible.

“I admit dito sa Cebu kami nahirapan. It is the second most prosperous in the country and its land is either mountainous or sea. It’s really tough. But because Cebuanos are people with industry and persistence, it’s more achievable. It’s amazing how Cebu has progressed,” he stated.

Following Mactan in 1991, Camella House – Cebu continued its expansion. In 1992, Tierra Grande was first opened in Talisay and Talamban had Miramonte Townhomes in 1995. In the year 2004, Camella introduced first inner city development with Pasadena in Guadalupe and last year, it introduced the first Camella Condo homes project in Mactan and subsequently, opened Camella Carcar.

Camella-Cebu project data show that the total gross developed residential area to date is 123 hectares and 27 projects in communities developed including enclaves and several phases. Camella-Cebu total saleable lots count to 7,100 lots and houses built to date total to 4,700 units.

Records also indicate that there are 5,000 total no. of homeowners and lot owners to date and 4,400 families or 17,000 residents housed in Camella-Cebu.

 

www.camella.com.ph

 

Camella to start building community malls in Cebu

March 10, 2012 § Leave a comment

March 7, 2012 2:14 am

CEBU CITY, March 6 – Vista Land, developer of Camella Homes, is setting its sights on building community malls in Cebu, Sen. Manuel Villar said.

Sen. Villar, Vista Land founder who visited Cebu recently, said they were ready to build their own brand of Camella Malls in areas where they have built communities.

One of these malls will be the Camella Plaza in Talisay City, he said.

Villar said that after 21 years in Cebu, they wanted to make it known that they had accomplished a lot since they first began.

He said his company had kept a low profile in Cebu for several years.

”We want this year to be memorable. We want a big bang. Everything we have done, it has to be known. We intend to blaze trails again,” he said.

Villar said that although they had sales revenues that were much higher than other developers, not many people knew it because they don’t make enough announcements.

He said he felt that they owed it to their stakeholders to be proud of their accomplishments and to “start bragging.”

Camella Plaza, which sits on a one-hectare property, will be a 6,000-square meter commercial area with a department store, supermarket and other concessionaires.

He said they have been planning the construction of the mall for a long time but it was only recently that they decided to finally start the project.

“Anytime soon, we will start construction. We will be very aggressive in the next two years,” he said. Villar said their malls would not be imposing structures because these are designed to complement the communities they had built.

He said that sometimes, people did not want to park in a large parking lot and walk inside a big building just to grab a bite to eat at their favorite fast food outlet.

While they have completed plans for Camella Plaza in Talisay City, Villar said the areas of Talamban and Mactan were “good candidates” for areas that could use strip malls that they had in mind.

He said that just like in Manila, Cebu would see more people moving to the suburbs and that community centers that they were planning were ideal for such areas.

He said that the concept they had in mind were complete with amenities that a community needed, such as a shopping area, schools and churches.

Aside from these plans, Villar said they were returning to their old developments because he wanted to improve them.

He vowed a year-long celebration in Cebu and assured that Cebuanos would feel and see physical developments in all of their projects.

Camella’s first project in Cebu was in Lapu-Lapu City in June 1991.

It has developments in Mactan, Talamban and Guadalupe in Cebu City, Talisay City and Carcar City. (PNA) RMA/EB/bh

Balita

www.camella.com.ph

Camella to start building malls

March 10, 2012 § Leave a comment

By Mia E. Abellana

Sunday, March 4, 2012

AFTER years of establishing itself as a developer of housing units in the country, Vistaland, developers of Camella Homes, is setting its sights on building community malls.

In a visit to Cebu Friday, Vistaland founder Manuel Villar said they are ready to build their own brand of Camella Malls in areas where they have built communities. One of these malls will be the Camella Plaza in Talisay City.

Villar told reporters Friday that after 21 years in Cebu, they want to make it known that they have accomplished a lot since they first began.

‘Big bang’

He admitted that his company has kept a low profile in Cebu for several years.

“We want this year to be memorable. We want a big bang. Everything we have done, it has to be known. We intend to blaze trails again,” he said.

Villar said that although they have sales revenues that are much higher than other developers, not many people know it because they don’t make enough announcements.

He felt that they owed it to their stakeholders to be proud of their accomplishments and to “start bragging.”

Camella Plaza, which sits on a one-hectare property, will be a 6,000-square meter commercial area with a department store, supermarket and other concessionaires.

He admitted that they have been planning the construction of the mall for a long time but it was only recently that they decided to finally start on the project. “Anytime soon, we will start construction. We will be very aggressive in the next two years.”

Villar said their malls will not be imposing structures because these are designed to complement the communities they have built.

He added that sometimes, people do not want to have to park in a large parking lot and walk inside a big building just to grab a bite to eat at their favorite fast food outlet.

While they have completed plans for Camella Plaza in Talisay City, Villar said the areas of Talamban and Mactan are “good candidates” for areas that could use strip malls that they have in mind.

Moving to suburbs

He said that just like in Manila, Cebu will see more people moving to the suburbs and that community centers that they are planning are ideal for such areas. He explained that the concept they have in mind are complete amenities that a community needs such as a shopping area, schools and churches.

Aside from these plans, Villar said they are returning to their old developments because he wants to improve them.

He promised a year-long celebration in Cebu and assured that Cebuanos will feel and see physical developments in all of their projects.

Camella’s first project in Cebu was in Lapu-Lapu City in June 1991. It currently has developments in Mactan, Talamban, Guadalupe, Talisay City and Carcar City.

Published in the Sun.Star Cebu newspaper on March 05, 2012.

 

www.camella.com.ph

 

 

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