Villar Enters Cebu Real Estate

February 15, 2013 § Leave a comment



Banking on the continued bullishness in Cebu’s real estate industry, Vista Land and Lifescapes Inc. (Vista Land) of the Villar Group of Companies is set to invest more than P1-billion worth of investments for Cebu this year.

In a statement, Vista Land announced the capital expenditure this year is a big jump from last year’s P800 million.

These investments take into account a heightened expansion program, new residential projects, additional and improved amenities and commercial developments, the company said in a press statement.

This year, Vista Land, through its Camella brand, will implement another round of expansion in areas not covered yet by the company.

In Cebu, more projects are eyed in the northern part of the province, particularly the towns of Liloan and Consolacion. Building of infrastructure and additional amenities in its various developments will also be a major thrust this year.

Azienda Roma, an enclave within the masterppanned community of Azienda in Talisay City, is set to build commercial spaces for offices and clinics, banks, grocery stores, restaurants, convenience stores, pharmacy, bakery, laundry and other services, to make daily living convenient for its residents.

Two of Vista Land’s well-known brands are currently operating in Cebu — Camella and Crown Asia, the pioneer in designer-themed residences. Camella has property developments situated in Carcar, Talisay, Talamban and Mactan, Cebu.

Crown Asia is proud to be in Pasadena in Guadalupe and Riverdale in Talamban.

In the last two years alone Vista Land opened and expanded in Cavite, Batangas, Quezon, Legazpi, Palawan, Bohol, Tacloban, Dumaguete, Butuan, Ozamiz, Pagadian, Tagum City, Laoag, Vigan, Cagayan, Cabanatuan, Pampanga, Bulacan, nearly covering the country by end of 2012.

Camella is the brand catering to the mid-market segment of Vista Land. In a 2011 study by Colliers International Research, Vista Land stood out as the leader in Philippine residential real estate development with a total of 18,422 houses, houses and lots and condominiums sold out in that year alone.

Earlier, Vista Land President Manny Villar revealed that in their next five years, he said that they are about to put up 50-60 malls nationwide and they will be called “Camella Malls”.

“Our stand is different. We want to bring lifestyle closer to homes. Yung mall na ang pupunta sa mga tao. The concept of Camella is complete. May simbahan, may shoping area, may school at maraming amenities,” Villar said.


Manila Bulletin


Camella offers ready-for-occupancy units in Carcar

January 26, 2013 § Leave a comment


CAMELLA, a subsidiary of Vista Land & Lifescapes Inc., is offering ready for occupancy (RFO) units in the City of Carcar, southern Cebu.

These RFO units are offered at very affordable rates with as low as P5,000 reservation fee and down payment of ten percent stretched to eight months.

Probably among the first national developers to extend its reach to Carcar City, Camella places great confidence on the market of Carcar City, which is located approximately 40 km south of Cebu City. Developing in Carcar City also encourages urban decongestion away from central Cebu City with the hope of drawing people out of the overcrowded core and easing Cebu City’s traffic gridlock.

Camella Carcar is developed with the aim of embracing the essence of community living and the cultural heritage of Carcar. It carries a Spanish motif, yet offers modern designed homes and amenities.

Development includes areas for passive recreation with a basketball court, a beautifully landscaped energy park, children’s playground and an inviting multi-purpose hall.

House models Reana and Carmela, both single detached, are convenient home design options for the RFO units. The Reana has a minimum lot area of 66 square meters and a floor area of 40 square meters; while the Carmela has a minimum lot area of 88 square meters and a floor area of 65 square meters.

Inquire at Camella Carcar office at the Poblacion. Also visit Camella office at 116 Gorordo Avenue, Cebu City or log on to


Published in the Sun.Star Cebu newspaper on November 07, 2012.

Community Living Is Made Even Better In Carcar

March 10, 2012 § Leave a comment


One of the oldest places in Cebu, the charming city of Carcar is home to ancestral houses and family roots dating back to the Spanish and American era. Strolling down the streets, you can quickly feel the aura of togetherness and close family ties that make Carcar a prominent place in raising a family of your own.

Camella gives you the opportunity of living in this closely knit city with the opening of its newest development highlighting the elegance and beauty of a Spanish motif.

A unique setting which embraces both community living and the city’s cultural heritage, Camella Carcar offers modernly designed homes packed with fine amenities.

The development is to include areas for recreation, with a basketball court, beautifully landscaped energy park, children’s playground and an inviting multipurpose hall. Camella Carcar has created a homey and spacious community for wonderful families.

Now, it’s time to move in and truly feel at home. For more information call Garla Pangilinan at 266-4309 or 0932-4878470 or visit their website.

Camella is the subsidiary catering to the mid-market segment of Vista Land & Lifescapes, the country’s largest homebuilder. It has 36 years of experience and has built more than 250,000 homes maintaining a strong presence in Mega Manila, 26 other key provincial destinations and 48 cities and municipalities, while aggressively expanding to other regions.

Campaign Cebu & Davao

Camella Carcar – 1st Adventure Run – Aug. 14, 2011

March 10, 2012 § Leave a comment

Camella Carcar - 1st Adventure Run - Aug. 14, 2011
Camella Carcar – 1st Adventure Run – Aug. 14, 2011

Camella Carcar
1st Adventure Run

DAte: August 14, 2011

Time: 5:30 AM, Gunstart at Acacia Grill

Event Categories: 3K, 5K, 10K

3K run
1st    1,000
2nd      750
3rd      500

5K run
1st    2,000
2nd    1,500
3rd    1,000

1st    4,000
2nd    3,500
3rd    2,000

Registration Fee: P150 inclusive of singlet, race bib and refreshment, free vehicle ride from Cebu City to Carcar

Beneficiary: Carcar Parish Church Museum

Contact information: 232-6031, 234-6034, 0922-814-8945

Sports Cebu

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