Vista Land to add 1T units to residential projects in Cebu

January 26, 2013 § Leave a comment

By Katlene O. Cacho

VILLAR-led Vista Land & Lifescapes Inc. (Vista Land) is adding about 1,000 housing units to its existing residential developments in Cebu by 2013, a top official said over the weekend.

According to Camella operations head for Visayas Ma. Pamela Gako, 300 housing units will be added to their master-planned community in Talisay; 500 residential units in Carcar; and 500 units in Talamban.

Gako also announced the company’s plan to expand in Mactan for both horizontal and vertical developments.

She, however, declined to disclose the capital expenditure for the expansion but said it is “significant” and would generate more job opportunities in Cebu.

Last Saturday, the company launched new model house units of their Riverdale project in Pit-os, Talamban. Riverdale is a 15-hectare South American inspired residential development that sits on a 80-hectare master-planned community. It has about 200 units, of which more than 50 percent is already sold to a mix of local and OFW buyers.

Riverdale is Crown Asia’s project in Cebu that caters to middle-high market. Its house and lot units are priced from P3.5 million to P6 million.

Vista Land is the holding company of Villar’s five real estate business units: Britanny, Crown Asia, Camella, Communities Philippines and Vista Residences.

Gako said the company’s “aggressive” expansion in Cebu is buoyed by the province’s booming market, describing the city as being “the next to Manila” and its strategic location being a “jump-off” point for foreign guests and locals from Visayas and Mindanao.

She said the continued strong inflow of overseas remittances and easy bank financing schemes, complemented by low interest rates, also fueled the demand for housing, especially in provincial areas.

“We are now seeing a growing market that is already capable of owning houses,” Gako said, “Even if we are seeing a growing demand for condo units in the city proper, we are also seeing a growing market for horizontal projects where buyers opt to have their own gardens and land titles.”

Vista Land said in its latest disclosure to the stock exchange that sales in the third quarter reached over P10.1 billion, bringing the first nine months’ sales to P30.1 billion.

Vista Land chief executive officer Manuel Paolo Villar said they are optimistic to hit the full year sales and revenue targets despite the continued global market uncertainties.

For nine months, Vista Land real estate revenues reached P12.1 billion while its net income is P3.2 billion. Early this year, the company announced they were targeting about P4.2 billion in earnings and approximately P40 billion in sales for 2012.

The company’s average sale per quarter is P10 billion.

Villar said most of the sales come from the Camella brand. The company expects strong sales performance in the middle-low segment as it continues to become robust in the year ahead.

Published in the Sun.Star Cebu newspaper on December 11, 2012.


Your American Dream Home at Riverdale

January 26, 2013 § Leave a comment

WATCH your dream home materialize right before your eyes in the most magical place in Cebu as Riverdale holds its newest Model House blessing on Saturday, Dec. 1, 2012 at 9 a.m.

Riverdale spans 13 hectares of natural wonders on the hills atop Talamban, Cebu City and is part of the 80-hectare master-planned community that includes Camella and Lessandra projects.

Living in Riverdale is like having a vacation every day. It is inspired by one of the world’s most sought after retreats–the “deep American south.”

Just twenty minutes away from the city center, you will find over 3, 500 pine trees planted along undulating hills. Breathtaking sceneries of a cascading waterfall, trellises with hanging vines and flowers, grass fields with white park benches and tables, dainty gazebos and landscaped bridges.

See for yourself the new Emerald and Sapphire model houses. They are single detached with four bedrooms and three toilet and bath – reminiscent of the large, pleasant vacation homes of Savannah, Georgia where families escape to.

Emerald has a floor area of 143 square meters and a minimum lot area of 168 square meters. Sapphire has a floor area of 110 square meters and a minimum lot area of 143 square meters.

These Riverdale homes are designed to invite nature in with cozy balconies and covered porches embracing the outdoors and large picture windows that open you up to your nature-filled world.

This ready community is developed by Crown Asia, a subsidiary of Vista Land & Lifescapes, the country’s largest home builder, which has established itself as the forerunner in building quality theme-inspired homes and communities that cater to society’s upper middle income segment.

For the last 17 years, the company has continued to fulfill the dreams of successful Filipino families as well as uplift their standard of living.

Stop dreaming and make these homes truly yours! Avail oneself of Riverdale’s promos.

As much as P70, 000 outright discount for house and lot packages; 10 percent outright discount for lot-only packages; and several easy-to-own Paylite Financing schemes.

Published in the Sun.Star Cebu newspaper on November 30, 2012.

Join Project: Mom at Riverdale

February 9, 2012 § Leave a comment

Thursday, May 5, 2011

CAMELLA is calling everyone to celebrate the joy of motherhood with Project: Mom at Riverdale on May 7, 2011 from 2 to 5 p.m. Create picture perfect moments with the family in a hands-on photography workshop exclusive for kids.

Children aged 9 to 14 with any kind of digital camera can learn the basics camera handling, camera parts, icons and composition. The photo shoot comes right after with the child as the photographer and the mom as the model as the children are tasked to photograph their moms amidst the scenic Riverdale.  An on-the-spot contest concludes this exciting event, as winning photos are chosen.

The lush and refreshing mountaintop village of Riverdale on Talamban Hills has 2,500 newly planted pine trees perfuming the property with its sweet scent. Camella imported the picturesque Caribbean pine tree (scientific name: Pinus caribea) and these trees were already planted in Riverdale by the thousands with thousands more to come. The effect of these pine trees nourishes the very essence of an ideal countryside home, much reminiscent of the American southern countryside lifestyle.

The setting is perfect for picture-perfect moments. Enjoy this special pre-Mother’s Day celebration for a minimal fee of P150. Slots are limited so pre-register now at the Camella office at 116 Gorordo Avenue, Cebu City.

Registration fee includes the photography workshop, snacks and registration for the photo contest. Free car check-up and car wash for car owners who will be participating.

Camella is a subsidiary of Vista Land and Lifescapes, Inc., the country’s largest homebuilder.  It has built more than 200,000 homes through 87 projects and is maintaining a strong presence in Mega Manila and 20 other key provincial destinations and 44 cities and municipalities, while aggressively expanding to other regions.

For more details, log on to

Published in the Sun.Star Cebu newspaper on May 06, 2011.

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