Ripe for the picking

May 5, 2012 § Leave a comment

 

BY ALBERT CASTRO

TWO major developers are venturing into residential property development in Puerto Princesa City in Palawan in what could be the start of more building activities in the segment in this tourist spot.

This Friday, Puerto Princesa becomes the 56th city that Vista Land and Lifescape, Inc. will venture into via the 8-hectare Camella Puerto Princesa project, which is expected to entrench its position early in the game for Puerto Princesa City’s residential development industry.

Vista Land has been beaten to the draw by Filinvest Land, Inc. which unveiled its West Palms project in 2007. Filinvest Land is eyeing a second property following the success of its initial foray.

 

Puerto Princesa has been hailed as one of the, if not, the cleanest, safest city in the country. The city is typhoon-, flood- and earthquake-free, making it a veritable hub for residences, as well as businesses. Reputable schools and universities, market places and commercial areas, hospitals and places of worship are all a few minutes away from Camella Puerto Princesa. Add to the fact that both the city and its province are rich in natural beauty with unmatched verdant forests- the decision to be part of this briskly growing tourist center is an easy one to make,” said Jerylle Luz Quismundo, Camella president.

“One of the components not given too much attention in the past in this province is the presence of a homebuilder that will provide the ideal setting for families to grow. With businesses expected to rise soon, these communities are also positioned to entice and accommodate not just the local residents but those who see the province as an idyllic place to relocate. Needless to say, Puerto Princesa is ripe for picking,” Quismundo added.

Mike Mamalateo, Filinvest Land project manager for West Palms, said the company saw a need that has “yet to be filled” in Puerto Princesa.

“When we entered Puerto Princesa, it was not a deliberate effort. But when we looked into it, we saw that it is ripe for a themed development,” said Mamalateo.

“We saw the opportunity to do something (at) the level of development we usually do. We saw that’s its a good opportunity. There’s no organized development there and the community is thirsting for this kind of development there,” he added.

Prior to the entry of the two developers, Puerto Princesa has seen only small, pocket developments that catered to the affordable market segment.

Camella Puerto Princesa is a 8-hectare property in Barangay Bancao-bancao composed of house-and-lot packages that will carry three of the developer’s housing designs. The packages will have floor areas ranging from 40 square meters to 179 sq.m. and prices of between P1 million and P4.7 million.

Camella Puerto Princesa will be developed into a Caribbean-themed gated community with amenities such as clubhouse, basketball court, playground, a commercial area, and shuttled service.

Camella is Vista Land’s unit for the middle-income segment of the market, offering house and lot properties.

West Palms meanwhile is a 5-hectare property which was previously targeted for the low-cost market as a joint venture of Filinvest Land with a local partner. The project was later upgraded to target the middle-income segment, according to Mamalateo. West Palms is being developed as an exclusive and master-planned residential community in a Mediterranean-themed residential village, complete with amenities like swimming pool, club house and others. The property is located along Wescom road, near the military base in the western side of the city proper.

West Palms is being sold on a lot only basis, at an average cut of 100 sqm with prices ranging from P550,000 to P700,000. However, housing construction has to conform with the community’s design specifications.

In both developments, the developers are targeting overseas-based buyers who are seeking to establish a home in their places of origin.

Mamalateo said 60 percent of the West Palms is sold out.

“Our buyers’ profile is actually mostly overseas Filipinos. These are the OFWs that have roots in Palawan who after earning some money they go back and wanted to put up their homes,” he said.

Quismundo said the expansion of Vista Land into these geographical locations, particularly Puerto Princesa this time, is anchored on the strength of its OFWs market. “The expansion in these areas gives Filipino families more opportunities for home ownership as Camella provides options for low to mid-market segments at various price points,” she said.

“Majority of our homebuyers are OFWs who have witnessed and experienced living in world-class communities in the countries they were employed in. Most of them wish to bring the same quality standards in their hometowns and their very own homes. And since a good number of our OFWs hail from the provinces — there is strong preference for house and lot in their hometown or province of origin which they intend to live-in with their families. As the runaway leader in horizontal housing, we intend to further cement our hold in this market with the country-wide expansion,” Quismundo added.

Vista Land also sees the prospects of the Puerto Princesa City property market as attractive to second-home buyers “who would like invest, retire or simply want to take occasional respite from the bustle in city centers.”

The entry of big developers like Filinvest Land and Vista Land speaks a lot of the prospects for development of Puerto Princesa, which is fast becoming a popular tourist destination.

Recently, the Puerto Princesa Subterranean River and National Park has been included in the new seven wonders of the world, lifting further the profile of city as a must-see vacation spot.

In the past years, commercial and tourism developments have been introduced in Puerto Princesa with the entry of Robinsons Land Corp.’s Robinsons Palawan, and the GoHotel chain, Microtel Palawan of the Phinma group of companies, among others.

http://archive.malaya.com.ph/2012/03302012/property1.html

www.camella.com.ph

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Vista Land establishes new plans for emerging markets

May 5, 2012 § Leave a comment

 

Apr 04, 2012

Vista Land is expanding their already prominent developments with plans for a housing community in Manila.

Vista Land & Lifescapes Inc. of Manila is making more progression in the development market and has maintained a strong presence in both metro Manila and provinces outside the main hub.

According to ABS-CBN News, the Villar-led firm’s flagship brand Camella is present in 28 provinces and 56 cities and municipalities. The company’s President Jerylle Luz C. Quismundo said there is no stopping the company from slowing down.

“As the runaway leader in horizontal housing,”  said Quismundo. “We intend to further cement our hold in this market with the country-wide expansion.”

Camella is Vista Land’s subsidary catering to the mid-market segment and has built more than 250,000 homes in the past 36 years. It is also expanding in IIocos Sur and Palawan. It plans to put up an 11-hectare Camella Candon project on McArthur National Highway. This development is expected to expand further in the suburbs of Candon.

Development for Camella Puerto Princesa in the south will target overseas Filipino workers (OFWs), their families, as well as retirees.  This will be an eight-hectare project in bray. Bancao, which is being developed into house-and-lot packages that will carry three of the developer’s housing designs. Floor areas will range from 40 square meters (sq.m)to 179 sq.m.

This will be the 56th city with a Vista Land development. The Princesa will have a Caribbean-theme gated community with amenities such as clubhouses, basketball court, and shuttled area.

Quismundo said the expansion of Camella into these geographical locations, particularly in Puerto Princesa, is anchored on the strength of its OFW market.

“The majority of our homebuyers are OFWs who have witnessed and experienced living in world-class communities in [other] countries,” Quismundo said. “Most of them wish to bring the same quality and standard in their hometowns and their very own homes. And since a good number of our OFWs hail from the provinces, there is strong preference for house and lot in their hometown or province of origin which they intend to live-in with their families.”

Vista Land has allocated a capital expenditure 45 per cent higher than last year’s budget. The expansion outside the major urban centers gives Camella the chance to further progress throughout the community.

http://www.property-report.com/vista-land-establishes-new-plans-for-emerging-markets-20205

www.camella.com.ph

 

Vista Land forecast 25% increase in revenues from reservations

May 5, 2012 § Leave a comment

03-Apr-12, 8:00 PM | Karen Martinez, InterAksyon.com

MANILA, Philippines – The listed property firm of Senator Manuel Villar’s family sees revenues from reservations rising a fourth this year.

In a statement, Vista Land & Lifescapes Inc. said it forecast reservation revcenues of P30 billion, higher than the P24-billion target in 2011.

The real estate developer has set aside P15 billin in capital expenditures to launch 32 subdivision and eight condominium projects. These projects are worth a combined P42 billion.

Vista Land is banking on its Camella brand to expand its overseas Filipino worker clientele outside Metro Manila, with a foothold in 28 provinces and 56 cities and municipalities.

“And since a good number of our OFWs hail from the provinces, there is strong preference for house and lot in their hometown or province of origin which they intend to live in with their families,” said Jerylle Luz Quismundo, Camella president.

“As the runaway leader in horizontal housing, we intend to further cement our hold in this market with the country-wide expansion,” she said.

One such project is the Camella Candon, an 11-hectare master-planned development in Candon City, Ilocos Sur that had generated new investments worth P104 million as of August 2010.

Another project is the Camella Puerto Princesa, an eight-hectare project in Barangay Bancao that offer house-and-lot unit with floor areas of 40 to 179 square meters, priced at P1 to P4.7 million.

http://www.interaksyon.com/article/28578/vista-land-forecast-25-increase-in-revenues-from-reservations

www.camella.com.ph

 

Make Camella Puerto Princesa your second home

May 5, 2012 § Leave a comment

 (The Philippine Star) Updated March 30, 2012 12:00 AM

 

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MANILA, Philippines – Who would have thought you can have one of the Modern World’s Seven Wonders practically right next door? Camella Puerto Princesa captures the awesome beauty of the Philippines’ largest ecological frontier.

Puerto Princesa, capital city of Palawan, has briskly grown into a booming tourist center, and is expected to make its mark in Asia’s tourist map now that the famous Underground River was recently hailed as one of the Seven Natural Wonders of the Modern World. The province’s exotic wildlife and pristine beaches are a backpackers’ dream-come-true, and offer a fresh respite for businessmen flying in to do business or attend conventions. And did you know that Palawan is so blessed that it has been spared of major natural disasters? Expect better things to happen in Puerto Princesa. The wheels are turning to make it a sustainable city with urbanized transport (electric vehicles) and communication systems.

It comes to no surprise then that Camella, a subsidiary of Vista Land, the country’s largest home builder, should expand its already far-reaching territory and claim its spot in this serenely inspiring environmental haven. This has been made possible through Communities Philippines, Vista Land’s marketing and corporate vehicle that spearheads the development of affordable middle-to-upper-mid-income residential properties and secure communities outside of Mega Manila.

Camella Puerto Princesa indeed makes for an idyllic living space for those who put great premium on vacationing or retiring in clean and green surroundings. What’s great is that it is also located near the airport, the capitol building, cathedral, market and shopping areas; and the beaches and resorts are just about two kilometers away from the property. Homeowners and visitors alike will be breath-taken by Nature’s stunning spectacle and experience a most pleasant surprise because the property’s Caribbean-themed homes boast of lush greenery dominated by ancient trees, and a touch of modern amenities, like a secure entrance and perimeter walls, shuttle service, a village center, clubhouse, and sports areas. Consider this a total package.

“The laidback atmosphere, clean surroundings, and captivating environment make Camella Puerto Princesa a perfect second home, where residents can commune with Nature and not miss out on some of the things that they’ve left behind in the city,” affirms Camella president Ms. Jerylle Luz C. Quismundo.

Camella is the subsidiary catering to the mid-market segment of Vista Land & Lifescapes, the country’s largest home builder. It has 36 years of experience, built more than 250,000 homes and maintains a strong presence in Mega Manila and 28 other key provincial destinations and 56 cities and municipalities, while aggressively expanding to other regions. For more information, call (02) 584 1182 or 0917 857 6494 for Direct Marketing, 0917 538 744 for Camella Puerto Princesa, or log on to www.camella.com.ph.

http://www.silobreaker.com/make-camella-puerto-princesa-your-second-home-5_2265588594661916901

http://www.silobreaker.com/make-camella-puerto-princesa-your-second-home-5_2265588594661916901

Largest Homebuilder Conquers `Final Frontier’

May 5, 2012 § Leave a comment

Camella, a subsidiary of Vista Land, the country’s largest home builder, is expanding and claiming its spot in Puerto Princesa City. Camella President Jerylle Luz C. Quismundo says Camella Puerto Princesa will be representative of all Palawan offers. “We work closely with Mayor Ed Hagedorn and the local government, and all the efforts in this property will be in accordance to and in support of the LGU’s environmental efforts. People are familiar with Hagedorn’s integrity and strictness; I think that for us to have a good working relationship with his LGU speaks volumes about Camella‘s commitment to what Puerto Princesa stands for.“

The development will feature two-storey homes with floor areas ranging from 40 to 179 square meters. Camella is the subsidiary catering to the mid-market segment of Vista Land & Lifescapes, the country’s largest home builder. It has 36 years of experience, built more than 250,000 homes and maintains a strong presence in Mega Manila and 28 other key provincial destinations and 56 cities and municipalities. For more information, call (02) 584-1182 or (917) 857-6494 for Direct Marketing, (917) 538-8744 for Camella Puerto Princesa, or log on to http://http://www.camella.com.ph/index.php.

 
 

Vista Land set to expand

May 5, 2012 § Leave a comment

 
 By Zinnia B. Dela PeÑa (The Philippine Star) Updated April 04, 2012 12:00 AM

 

MANILA, Philippines – Vista Land & Lifescapes Inc., the holding firm for most of the real estate properties of the family of Sen. Manuel Villar, said it is vigorously expanding its presence in emerging markets in the countryside through its flagship brand Camella.

Camella president Jerylle Luz C. Quismundo said the company is developing a master-planned community on an 11-hectare property in Ilocos Sur as well as a residential subdivision in Puerto Princesa, Palawan.

Camella, a unit of Vista Land catering to the mid-market segment, has built more than 250,000 homes over the past 36 years, unmatched in the horizontal housing segment. It maintains a strong presence in Metro Manila and in 28 provinces and 56 cities and municipalities.

Parent firm Vista Land has set a capital expenditure program of P15 billion this year, 45 percent higher than the 2011 level.

Located along McArthur National Highway, Camella Candon will preserve Ilocos Sur’s Filipino-Spanish heritage.

Down south, the company is developing Camella Puerto Princesa, an eight-hectare house-and-lot project in Brgy Bancao. Floor areas will range from 40 square meters to 179 sqm.

The house-and-lot packages will be priced at between P1 million and P4.7 million.

Camella Puerto Princesa will be developed into a Caribbean-theme gated community with amenities such as clubhouse, basketball court playground, a commercial area and shuttled service.

http://www.philstar.com/Article.aspx?articleId=794034&publicationSubCategoryId=66

http://www.pinas.net/2012/04/vista-land-set-to-expand/

www.camella.com.ph

Vista Land enters Puerto Princesa

May 5, 2012 § Leave a comment

 

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BY ALBERT CASTRO

VISTA Land and Lifescape Inc. is entering the property market of Puerto Princesa City, though its Camella brand.

Vista Land will develop an 8-hectare property in Barangay Bancao-bancao into house-and-lot packages that will carry three of the developer’s housing designs, with floor areas ranging from 40 square meters to 179 sq.m. and prices of between P1 million and P4.7 million.

Camella Puerto Princesa will be developed into a Caribbean-themed gated community with amenities such as clubhouse, basketball court, playground, a commercial area, and shuttled service.

Jerylle Luz Quismundo, Camella president, said in venturing into Puerto Princesa City, the company is tapping into the city’s overseas Filipino market, Vista Land’s key target.

“The expansion into these geographical locations, particularly Puerto Princesa this time, is anchored on the strength of its overseas Filipino workers (OFWs) market. The expansion in these areas gives Filipino families more opportunities for home ownership as Camella provides options for low to mid-market segments at various price points,” said Quizmundo in a Malaya Business Insight interview.

Camella Puerto Princesa is also positioned to buyers looking for second homes in the predominantly tourism-oriented city. Puerto Princesa is the 56th city to be ventured into by Vista Land, which haf projects in 22 provinces and 52 cities as of end-2011.

Vista Land will launch residential subdivision projects with a market value of P32 billion.

The company said studies have shown that the Vista Land brands, including Camella, remain the most preferred by homebuyers.

Vista Land has allocated a capital expenditure of P15 billion for the year, 45 percent higher than last year’s P11 billion. It is also targeting a sales reservation of P28 billion to P30 billion.

Camella is Vista Land’s subsidiary catering to the mid-market segment. It has 36 years of experience, has built more than 250,000 homes and maintains a strong presence in mega Manila and 28 other key provincial destinations and 56 cities and municipalities, while aggressively expanding to other regions.

http://archive.malaya.com.ph/2012/03272012/busi4.html

http://philippinerealestatenews.blogspot.com/2012/03/vista-land-enters-puerto-princesa.html

www.camella.com.ph

 

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